Booth
Booth
The all-in-one event platform for students and student clubs
The all-in-one event platform for students and student clubs
The all-in-one event platform for students and student clubs
Role
UI Design Lead
Skills and Tasks
UX/UI Design
Interaction Design
Information Architecture
Wireframing
User Research
Logo Development
Duration
10 weeks
Tools
Figma
Team
Owen Hudock / Product Manager
Corey West / Research Lead
Divisha Kotawala / Branding Lead
The Challenge of Getting Involved On Campus
Club and community events at universities can foster connections for college students. However, outdated event calendars and scattered information can make it challenging for students to discover new clubs and make connections in their community.
Club and community events at universities can foster connections for college students. However, outdated event calendars and scattered information can make it challenging for students to discover new clubs and make connections in their community.
The Solution
Booth gives a voice to campus clubs and residential communities, streamlining the event management process for hosts, while also giving students a cohesive platform to find and share campus events
Booth gives a voice to campus clubs and residential communities, streamlining the event management process for hosts, while also giving students a cohesive platform to find and share campus events
My Role
My desire to grow as a visual designer led me to take on the role as UI Design lead. Within this role, I took charge in establishing the app’s design style, and I focused on how the interface appealed to the user.
My desire to grow as a visual designer led me to take on the role as UI Design lead. Within this role, I took charge in establishing the app’s design style, and I focused on how the interface appealed to the user.
Presenting
Presenting
Booth
For Attendees…
For attendees, Booth gives them a cohesive platform to search for events across campus and find clubs of interest. They can share events with friends and win badges for finishing event series.
For attendees, Booth gives them a cohesive platform to search for events across campus and find clubs of interest. They can share events with friends and win badges for finishing event series.
Discover Events Across Campus
Discover Events Across Campus
View events from clubs you follow, discover new clubs, and stay up-to-date on the week's events!
View events from clubs you follow, discover new clubs, and stay up-to-date on the week's events!
Save, Share, and Learn
Save, Share, and Learn
Click on an event to access details, sign-up for the event, and share with friends.
Click on an event to access details, sign-up for the event, and share with friends.
Win Badges for Attending Events
Win Badges for Attending Events
Win badges and showcase your achievements.
Win badges and showcase your achievements.
For Hosts…
For event hosts, tracking attendance and gathering metrics is turned into a seamless process. Booth leverages RFID scanning technology to simplify event check-ins, enabling hosts to efficiently monitor attendance and gather valuable insights in real-time. From demographic data to engagement metrics, Booth empowers event hosts with actionable analytics, facilitating informed decision-making and enhancing the overall event experience.
For event hosts, tracking attendance and gathering metrics is turned into a seamless process. Booth leverages RFID scanning technology to simplify event check-ins, enabling hosts to efficiently monitor attendance and gather valuable insights in real-time. From demographic data to engagement metrics, Booth empowers event hosts with actionable analytics, facilitating informed decision-making and enhancing the overall event experience.
Post an Event
Post an Event
As a host, you can post events to the public community.
As a host, you can post events to the public community.
View Analytics and Feedback
View Analytics and Feedback
Review attendee details and access comprehensive club analytics to track improvement.
Review attendee details and access comprehensive club analytics to track improvement.
Advertise Your Club
Advertise Your Club
Update the club profile with values, upcoming events, and past activities.
Update the club profile with values, upcoming events, and past activities.
The Booth Scanner
The Booth Scanner uses RFID technology to seamlessly sign-in attendees. All attendance data is automatically uploaded to Booth, where it can then be downloaded as a spreadsheet for university reporting.
Connect an Event to the Booth Scanner
Pair the Booth Scanner to your device when your event is about to start. Students can sign-in with a wave of their phone, and their details will be recorded.
TIMELINE
TIMELINE
Project Planning
Project Planning
At the outset of each project, I make sure to sit down with my team to identify individual roles and tasks that leverage our strengths and interests. We hash out a plan, mapping out every step and deadline along the way. This way, we all know what we're responsible for, and we stay right on schedule.
At the outset of each project, I make sure to sit down with my team to identify individual roles and tasks that leverage our strengths and interests. We hash out a plan, mapping out every step and deadline along the way. This way, we all know what we're responsible for, and we stay right on schedule.
PROBLEM SPACE
PROBLEM SPACE
A Shared Struggle of Getting Involved on Campus
A Shared Struggle of Getting Involved on Campus
As a team of student leaders we bonded over the shared struggle of promoting student events and getting involved on campus. This is due to outdated event calendars, scattered information across social media, and a generally uninformed student body. These issues make it difficult to stay up-to-date on events and opportunities during this pivotal stage of our lives.
As a team of student leaders we bonded over the shared struggle of promoting student events and getting involved on campus. This is due to outdated event calendars, scattered information across social media, and a generally uninformed student body. These issues make it difficult to stay up-to-date on events and opportunities during this pivotal stage of our lives.
And It Is Not Just Us That Feel This Way...
And It Is Not Just Us That Feel This Way...
Before diving into the design phase, I always prioritize research. It's crucial to get a solid grasp on the specific challenges people are facing and what they're seeking in a solution. This ensures that our design efforts are targeted and effective. So, at the start of this project, my team and I interviewed and surveyed 65 student attendees and event hosts from schools across the U.S. to hear their experience with attending and hosting campus events.
Before diving into the design phase, I always prioritize research. It's crucial to get a solid grasp on the specific challenges people are facing and what they're seeking in a solution. This ensures that our design efforts are targeted and effective. So, at the start of this project, my team and I interviewed and surveyed 65 student attendees and event hosts from schools across the U.S. to hear their experience with attending and hosting campus events.
Hosts Agree…
Hosts Agree…
73%
of event hosts feel tracking attendance is tedious, difficult, and time-consuming.
of event hosts feel tracking attendance is tedious, difficult, and time-consuming.
100%
of event hosts desire an automated attendance taking and tracking process.
of event hosts desire an automated attendance taking and tracking process.
87%
of event hosts desire a platform where they can receive feedback on their events.
of event hosts desire a platform where they can receive feedback on their events.
Insights to Action
Insights to Action
Competitor Analysis
To assess the strengths and weaknesses of our competitors, understand user preferences, and pinpoint areas for improvement in our design, we conducted a competitor analysis of four event-hosting apps.
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Competitor Analysis
To assess the strengths and weaknesses of our competitors, understand user preferences, and pinpoint areas for improvement in our design, we conducted a competitor analysis of four event-hosting apps.
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Eventbrite
Eventbrite is a comprehensive online event management platform that empowers organizers to seamlessly plan, promote, and execute events of all types and sizes.
Strengths
Global reach
Canva integration
In-depth analytics
Weakness
Exclusive to official events
Long sign-in process
Poor Event info UI
Features
Location-based event finding
Personalized tags and categories
Apple Wallet integration
Search by category
Ticketmaster
Ticketmaster is a mobile app that provides users with access to a wide range of event tickets. Users can buy and sell tickets on the app as well as find events tailored to their interests.
Strengths
Filters to find personalized events
Predictive search functionality
Buy now, pay later
Weakness
Excessive external site redirection
Limited brand identity
Long sign up process
Features
Save liked events
Search by a range of categories
For You events
Buy and sell tickets
MeetUp
Meetup is a mobile app that aims to connect users with shared interests through real-life events and gatherings. Meetup allows users to find and join groups in their area, fostering community and new connections.
Strengths
High community engagement
Easy to connect with other users
Weakness
Safety concerns with no identity confirmations
Subscription model deters casual users
Features
Connecting with users that have similar interests
Creating and joining local groups based on interest
Direct messaging
Looking at other mainstream event apps, we found that there was no platform that had a dedicated system that tailored towards college campuses.
Looking at other mainstream event apps, we found that there was no platform that had a dedicated system that tailored towards college campuses.
SITEMAP
SITEMAP
Booth's Structure
Booth's Structure
We mapped the functionality of each navigation page to identify key interactions and content blocks. Our user data determined our priority screens and interactions.
We mapped the functionality of each navigation page to identify key interactions and content blocks. Our user data determined our priority screens and interactions.
BRANDING
BRANDING
Capturing the Essence of Event Fliers
Capturing the Essence of Event Fliers
As our team’s visual design lead, I took on the creation of the Booth logo. Given Booth’s primary function of quickly viewing campus events, our goal was to adopt an event flier style.
As our team’s visual design lead, I took on the creation of the Booth logo. Given Booth’s primary function of quickly viewing campus events, our goal was to adopt an event flier style.
DEVELOPMENT
DEVELOPMENT
Making Our Ideas Tangible
Making Our Ideas Tangible
We started with crazy-8 sessions to sketch primary screens and interactions. From these sketches we moved to mid-fi screens, narrowing down our information architecture and copywriting.
We started with crazy-8 sessions to sketch primary screens and interactions. From these sketches we moved to mid-fi screens, narrowing down our information architecture and copywriting.
TESTING
TESTING
Design, Test, Repeat…
Design, Test, Repeat…
In every project's design journey, my team and I prioritize multiple rounds of user testing. This ensures we validate user task flows and functionality within our app while refining wireframes and information architecture based on invaluable user feedback.
In every project's design journey, my team and I prioritize multiple rounds of user testing. This ensures we validate user task flows and functionality within our app while refining wireframes and information architecture based on invaluable user feedback.
Testers Found
Testers Found
Booth to be easy to use and visually appealing.
Booth to be intuitive due to its similarity to social media platforms.
The Booth Scanner to be useful when tracking attendance.
Booth to be easy to use and visually appealing.
Booth to be intuitive due to its similarity to social media platforms.
The Booth Scanner to be useful when tracking attendance.
Key Improvements
Key Improvements
Linking the club name to the club profile.
Enlarging buttons.
Adding a loading animation during Booth connection.
Adding a filter system for user badges.
Removing the screen from the physical device.
Linking the club name to the club profile.
Enlarging buttons.
Adding a loading animation during Booth connection.
Adding a filter system for user badges.
Removing the screen from the physical device.
FINAL
FINAL
Meet Booth
Meet Booth
REFLECTION
REFLECTION
I may have learned the structure of a UX project, but the process is ever-evolving.
I may have learned the structure of a UX project, but the process is ever-evolving.
The importance of establishing team roles and responsibilities early on.
Setting a timeline and task list to keep the team on schedule.
How to be a meticulous designer.
How to structure and design a pitch deck that engages the audience.
File organization.
The importance of laughter and positivity while collaborating.
The importance of establishing team roles and responsibilities early on.
Setting a timeline and task list to keep the team on schedule.
How to be a meticulous designer.
How to structure and design a pitch deck that engages the audience.
File organization.
The importance of laughter and positivity while collaborating.
KARA RIVENBARK
KARA RIVENBARK
KARA RIVENBARK