Kara Rivenbark's Portfolio

Dreamline,

A new way to navigate Disney parks.

Dreamline,

A new way to navigate Disney parks.

Dreamline,

A new way to navigate Disney parks.

Timeline:

10 weeks

Role:

Project Manager & UX/UI Designer

Year:

SCAD Spring 2025

Disney is magical. Getting around it isn't.

It's your first Disney trip. You've pictured the perfect day: iconic rides, favorite characters, memories with your family.

But by afternoon, the sun is beating down, everyone's feet hurt, and your family can't agree on where to go next. You spend more time getting around the park than enjoying it.

The magic hasn't left the park. It's lost in getting around it. This common story inspired us to rethink how families move through Disney and to bring the magic back to every moment.

It's your first Disney trip. You've pictured the perfect day: iconic rides, favorite characters, memories with your family.

But by afternoon, the sun is beating down, everyone's feet hurt, and your family can't agree on where to go next. You spend more time getting around the park than enjoying it.

The magic hasn't left the park. It's lost in getting around it. This common story inspired us to rethink how families move through Disney and to bring the magic back to every moment.

83/129

Claimed feeling extremely tired often or all the time.

We surveyed 129 Disney-goers, interviewed 14, and visited the park ourselves to find where the experience breaks down.

In the park, we saw families resting on shaded curbs and crowds thinning hours before closing. Guests told us the long walks and heat can quickly turn a magical day into a tiring one. Balancing everyone's preferences meant crisscrossing the park, which added to the fatigue.

We surveyed 129 Disney-goers, interviewed 14, and visited the park ourselves to find where the experience breaks down.

83/129

Claimed feeling extremely tired often or all the time.

@Mouseketeer

at Disboards

Any tips on how to cope with Disney walking and not die while trying?

@_disney_adult_

at Reddit

Even for perfectly healthy people with no mobility issues Disney parks are A TON of walking.

@efisher

at Disboards

We have little ones, and after a long day at the parks, their little legs get extremely tired.

@micky_mouse

at Disboards

I will start “training” about a year before the trip and get myself up to 5 miles a day if I can per walking session.

@CaiomheSkeever

at Reddit

I figure I need to get my butt in gear if I'm going to have any hopes of enjoying this trip.

@user_034

at Disboards

Take Advil before you leave for the day, trust me.

@_disney_adult_

at Reddit

I’m a perfectly healthy and capable mid 30’s adult and that night the walk from the park to the bus was a killer.

@shannon_0034

at Reddit

The hardest part of Disney world is the constant pounding on the concrete. Find some magnificent shoes if you want to survive.

Rest between rides, without missing a thing.

Disney already has monorails and gondolas, but they're shared, crowded, and only stop in a few places. We wanted something that felt more like a ride of its own.

DreamLine is a small electric vehicle your family reserves for the day, themed around a character of your choice. It takes you from stop to stop while you sit back, cool off, and plan what's next.

Disney already has monorails and gondolas, but they're shared, crowded, and only stop in a few places. We wanted something that felt more like a ride of its own.

DreamLine is a small electric vehicle your family reserves for the day, themed around a character of your choice. It takes you from stop to stop while you sit back, cool off, and plan what's next.

Navigate, play, and order, all from your seat.

The interactive table lets riders plan their route, watch movies, play games, and order food or merch on the way to their next stop.

The map widget allows everyone to add the places they want to go, and the map builds a route that hits them all without backtracking. You can change the plan anytime during the ride, and it suggests stops based on estimated wait times. This allows visitors to maximize their day without the stress of planning and keeping everyone happy.

With riders seated on both sides, the table had to work for four people at once. Each rider needed their own widgets plus the option to share them, so we made widgets rotatable, resizable, and free to move anywhere on the table.

The interactive table lets riders plan their route, watch movies, play games, and order food or merch on the way to their next stop.